Convergence
NBC is a converged industry as it contains many different industries responsible for music, distribution, production, broadcast, cable, digital, film all full under the umbrella of NBC. This is describe as cross-media convergence.
This can be seen as being bad as it reduces competition as it creates film as a product rather than film being viewed as art.
Cas study: Furious 7
Got to Number 1 of Digital Audience Ratings at the end of the November with an estimated 47 million digital hits with the trailer being release. This created a huge buzz around the film.
After the release of the film in April 2015 and it has become one of the world's greatest earning films. This can be seen that the three days after the release with a gross of $147.1 million and after 17 days it broke the record of the fastest time to reach the $1billion mark in terms in revenue.
This is the highest earning film that Universal have EVER made as it is the most successful film in terms of revenue in its history.
Furthermore, because there was no pre-release behind Paul Walker or a tribute towards him in the film, the fans had to go to the film to see Paul Walker's last performance which created even more of a buzz behind the film.
Synergy basically means working together to achieve an objective that couldn’t be achieved independently.
Universal Synergy- Universal use co-production because there are more risks involved with releasing a film nowadays
Jurassic World: Production companies: Universal Pictures, Amblin entertainment (Spielberg)
Distribution- Universal Home Entertainment
Soundtrack- Universal Music
Game- Playstation 2, PSP - Universal interactive
Franchise- 4th in the Jurassic Park franchise
-Joint Venture with Legendary pictures who signed a multi-million dollar co-production/co-finance deal with Universal 2014.
- Other merchandise - toys, clothes, posters, books, all promote the film and benefit Universal financially.
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