An example of cross media convergence and synergy as Mazda have been able to promote themselves on the Capitol Website as to portray their cars as the cars of the future which goes alongside the Hunger Games being set in the future as well. Furthermore, in the trailer for Mazda. both main groups in the Hunger Games therefore promoting Mazda to both groups of fans of the movie.
The internet has revolutionised the way audiences interact with films as well as the Hunger Games website being a cossosal forum for film interaction.
The first Hunger Games grossed $700 million making it the 13th highest grossing film of all time in the USA.
The Hunger Game explorer allows interaction with the 'best and most passionate' fans of either the books or the film. As well as the film creating a greater fan base as this fan base has been created through the marketing strategy such as The Hunger Games explorer.
'A REAL TIME SOCIAL AGGREGATION TOOL'- to collect people to spread the word about the film through the Hunger Games explorer so regardless of age,gender,ethnicity etc. they can monitor fan behaviour in real time.
This explorer has allowed marketing to become an experience.
The use of transmedia to promote The Hunger Game Franchise seems to know no limits.
