Viral Marketing

Viral Marketing

L/O: To identify how the Film industry had utilised the internet in marketing Film.

Viral marketing

• Viral marketing has been described and likened to : 'getting a virus'.
• Big companies come up with igneous and often- low budget campaigns that filter in to a persons everyday life.
• The idea behind viral marketing is to create a 'buzz' around the product and spread awareness about the product.
• Viral marketing is a cheap war of marketing a film. It utilises social networking to reach as many people as possible.
• Some traditional methods of marketing include TV adverts as well as press junketing of film stars.

Films that have used UGC (User Generated Content) I have tweeted about films as well as going following many films accounts and pages on social networking sites such as Twitter and Facebook.

-Hunger Games, The Inbetweeners, Batman, The Maze Runner.

The interactive trailer for Snow White and the Huntsman

• They used interactive discussions which you could have with other people watching the trailer at the same time.